Halloween – Dying in Alphabetical Order with Volvo
31.10.2026
ABC of Death
It’s been ten years now since an extraordinary Volvo commercial took the internet by storm. It’s high time to dust off this little classic of dark humor for Halloween!
In a tranquil English village, things suddenly become anything but tranquil. The residents are dropping like flies—sometimes tragically, sometimes absurdly, and at times in rather macabre ways. But the deaths all have one thing in common: they follow a very specific order—the alphabet.
From A for Amber to Z for… well, we don’t want to give the story away just yet.
The short film “ABC of Death” was made in 2016 and directed by Dorian Lebherz and Daniel Titz. The two filmmakers produced this unusual commercial with support from the Film Academy Baden-Württemberg—without any commission from Volvo.
With plenty of dark humor, a healthy dose of British quirkiness, and a surprising ending, the film showcases the proverbial safety of Swedish cars. We’d rather not reveal what role a Volvo XC90 plays in all this.
Even ten years later, the film hasn’t lost any of its macabre charm. A little treat for anyone who likes to laugh at death on Halloween.
Have fun getting spooked, and Happy Halloween!